Outdoor perception. Workshop on neuromarketing
WARSAW UNDER CONSTRUCTION 4
How exactly does the brain of a pedestrian or driver react to buildings draped in advertisements?
Can biometric research ascertain the effectiveness of an ad? Kacper Osiecki and Anna Szydło will attempt to demonstrate how effective these new methods can be. Their presentation will be supplemented by numerous examples of studies conducted on television commercials and outdoor ads.
Registration required.